ESOMAR

Many companies collect data from their customers without giving away much about what they want to use it for, or why. But new research suggests such secrecy comes at a cost In today’s digital world, consumers don’t get very far without…
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Consumers say they want companies to be much more transparent about the way they use personal and location data. But how can brands put this into practice? Consumers are sharing more data with brands than ever before, every time they tap…
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