ESP

Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter program focused on information instead of promotion can be even more challenging. Not only does the information provided need to be relevant, but it also needs to be engaging enough to inspire subscribers to open the next campaign. This is the challenge that the crew at Morning Brew, a daily newsletter providing updates on events in the…

The exploration process of building a Marketing Technology stack, whether you’re starting from scratch or replacing outdated services, can be overwhelming. For every software need, there are a plethora of options to choose from. And with so many options, it can be challenging to narrow down which technologies will benefit your strategy, while also considering your budget and other factors. When it comes to deciding on software to meet your business’s Email Marketing needs, there are two main categories to choose from:…