Event Strategy

The last two years taught event organizers about change. The events landscape underwent a transformation, and event experience leaders demonstrated agility, pivoting to virtual and hybrid formats to offer attendees engaging experiences while maintaining COVID-19 health and safety protocols. Now, demand for in-person events has returned, and Event Experience Leaders have the opportunity to build on lessons learned from their pandemic pivots to offer the audience a great experience, no matter what unexpected hurdles arise.…

Content marketing has evolved over the years and how. From the typical blog posting strategy and having a solid SEO plan that integrates with a brand's content development plan, marketers today are now expected to do much more to drive online brand engagement and help their businesses achieve true ROI. With the constant evolution in content marketing, marketers today are now tasked with creating content plans that involve a fair bit of interactive media including a well-thought out online webinar, podcasting strategy and…

PGi, a virtual events and meetings company, and Socialive, the all-in-one enterprise video platform, announce that their companies will provide an end-to-end solution for enhanced enterprise video creation, production and event strategy, leading to increased audience engagement. Joining forces, the companies will bring together Socialive's advanced, studio-quality video production technology with PGi's enterprise-grade streaming solution, GlobalMeet® Webcast, that keeps businesses and teams productive. Marketing…

Adopting a dedicated account-based Event Marketing strategy offers a number of benefits for marketers. The event itself will target potential long-term customers, the Event Marketing efforts will focus on accounts that matter and marketers will be able to produce an event with confidence it will lead to a positive ROI. Of course, to realize all these benefits, there must be an organization-wide stakeholder buy-in on the Account-Based Marketing (ABM) event approach. What is ABM? The ABM concept has been around since the…