Browsing Tag

Event Strategy

PGi and Socialive to Provide Customers Unprecedented Content Capabilities for their Events

PGi, a virtual events and meetings company, and Socialive, the all-in-one enterprise video platform, announce that their companies will provide an end-to-end solution for enhanced enterprise video creation, production and event strategy, leading to increased audience engagement. Joining forces, the companies will bring together Socialive's advanced, studio-quality video production technology with PGi's enterprise-grade streaming solution, GlobalMeet® Webcast, that keeps businesses and teams productive. Marketing…

How to Optimize Event Strategy for ABM

Adopting a dedicated account-based Event Marketing strategy offers a number of benefits for marketers. The event itself will target potential long-term customers, the Event Marketing efforts will focus on accounts that matter and marketers will be able to produce an event with confidence it will lead to a positive ROI. Of course, to realize all these benefits, there must be an organization-wide stakeholder buy-in on the Account-Based Marketing (ABM) event approach. What is ABM? The ABM concept has been around since the…