existing customers

With the economy on the brink of recession, now's the time for companies to adapt their marketing strategies to focus more on retention and existing customer growth. When businesses are looking to manage spending, a strategy that…
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Seasoned tech executives bring passion to current business momentum Contentful, the leading composable content platform for digital-first business, announced that it has strengthened its executive team with the additions of Jason Holmes as…
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In today’s highly complex B2B marketing world, it is crucial for marketers to drive better brand value and ROI with innovative multimedia strategies, video plays an important part in this mix. Video marketing can be used to effectively…
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Data unveils the trends around the consumerization of software buying and the rapidly evolving profile of the software buyer A new study from G2, the largest software marketplace used by more than 60M software buyers annually, reveals that…
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