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Experience Impact report

Merkle Releases Customer Experience Impact Report

Purchase Behavior Study Reveals 66% of Consumers Care More About Experience Than Price Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Experience Impact report, analyzing how and why customer experience affects where consumers choose to spend their money. For its report, Merkle polled 500 US residents in March 2019. “Now more than ever, consumers expect brands to offer personalized and seamless experiences” The research revealed that 66% of consumers care more about…