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Eyal Betzalel

Primis Expands API Capabilities for Data-driven Decision Making

Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to know their users better, thereby creating a more efficient and monetizable processes. It will also improve user experience for visitors who engage with Primis partner sites, articles, and video content. How the Primis Video Player API Works In order for Primis Video Player API to work, the site developer should write a few lines of code that will identify the player on the page…

Primis Awarded Recertification of TAG Certified Against Fraud Seal by Trustworthy Accountability Group

Primis, the leading video discovery platform for publishers, announced that it has been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain. "Primis works to support TAG's anti-fraud efforts in numerous ways," said Eyal Betzalel, Co-CEO at Primis. "In addition to the TAG Certified Against Fraud Seal, we also build a range of anti-fraud technologies into our…