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Facebook MMM Partner Program

IRI Joins Marketing Mix Modeling Program on Facebook

IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. As a member of the Facebook MMM Partner Program, IRI has been designated as a trusted third party empowered to leverage Facebook performance metrics to drive comprehensive marketing measurement for clients. “In…