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Faktenkontor

Wishlist: What PR Professionals Want from Journalists

Fairness in collaboration, greater care in investigative reporting and reliability with respect to agreements are German PR professionals' three most important wishes from journalists. dpa subsidiary news aktuell and Faktenkontor have surveyed professionals and managers on what they would like from journalists. Almost 990 communications professionals participated in the PR-Trendmonitor. It found that fair play between communicators and journalists was at the top of the wishlist: Almost half of those surveyed said that…