Browsing Tag

Famebit

Virtual Make-Up Comes to the YouTube Masthead

Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the help of augmented reality, trying on lipstick, once only possible in-store, can be done virtually on YouTube. At the Cannes Lions Festival of Creativity this year, YouTube introduced AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. YouTube made AR Beauty Try-On available first through an…

What Makes Influencer Marketing Platforms So Exciting?

Understanding Influencer Marketing Technologies Help Marketers Effectively Apply This Amorphous Marketing Strategy "A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook What is Influencer Marketing? Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience's beliefs and behaviors towards brands. An Influencer is an individual…