Browsing Tag


The Curse of the Bell Curve for the Neurodiverse

Buying online is a beguilingly easy experience these days. Optimization has been overlaid on optimization to yield huge efficiencies via super slippery funnels. Great news... but only if you're in the middle of the demographic bell curve. For people on the fringes of that curve – which includes the vulnerable and the neurodiverse optimization can be an instrument of harm, landing people quickly and efficiently with inappropriate products in inappropriate ways Nowhere are Mr and Mrs…