Finance Apps See 90% Increase in Install Market Share Worldwide According to AppsFlyer
AppsFlyer report finds almost one-third of finance installs in the United States are digital banking apps that provide an alternative to traditional banks
AppsFlyer, the global leader in mobile attribution, released the 2020 edition of The State of Finance App Marketing: 2020 Global & US Trends. According to the report, globally, finance apps accounted for 5% of app downloads in 2019. Finance apps topped the charts as the second largest category for number of apps and sixth largest for total installs, providing…