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Fiona Buchanan

Infotools and MDI Global Release Paper on In-The-Moment Data Collection and Interrogation

New Market Research Agency Model Uses Mobile App as a Consumer Research Tool and Technology-Driven Methods for Interpreting Massive Amounts of Incoming Data Infotools, a global leader in market research analysis solutions, and MDI Global, a mobile-first market research agency, have released a paper covering a new model for mobile-first consumer data collection and processing. The in-depth case study covers how a proprietary suite of MDI Global mobile apps and web-based interfaces provided a consumer-friendly platform for…