Browsing Tag

Fireside Chats

Fireside Chat with Cameron Church

Cameron Church talks about the importance of video in advertising, the challenges, and the way forward. Know My Team Who is Watching That? Watching That is the world’s first software platform that leverages big data and Machine Learning to ensure businesses get the most views, money and success from online video. With over $145 billion spent annually in digital video advertising, there's a lot at stake. Unlocking only a slice of this pot means millions of dollars in reward — Watching That is the key. What kind of…

Fireside Chat with Matthew Biboud-Lubeck

Matthew Biboud-Lubeck talks about his idea of  "Customer Engagement Strategy" and how much of it could change in the next 5 years Know My Team Tell us about your role at Amperity. My mission at Amperity is to help our existing and future customers maximize the value they derive from partnering with us. This takes shape in a few ways — directly on customer engagements, product design and roadmap, partnerships and training. The joy of spending my day within a relatively young software company is I get to work with an…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

Fireside Chat with Mike Cotoia

Mike Cotoia talks about how young sales professionals should train themselves to master MarTech and Adtech skills Know My Team Tell us about your role at TechTarget. How did you come to lead the company from a Sales background? I’ve been CEO here at TechTarget since 2016. However, I’ve been at the company for more time... almost sixteen years. I view my role as having three major components. These are: I need to be focused on our customers and their needs at all times. I want to be the enabler-in-chief of the…

Fireside Chat with Bill Swanson

Bill Swanson talks about the state of subscription-based technology buying. My role and my team I’m responsible for developing and growing our portfolio of premium publishers and media buyer partners across EMEA. I work closely with the regional heads in the UK, Benelux, Central, Southern and Northern regions to ensure our offering remains relevant and specific for the market. The teams that work for me are Customer Success (publisher focussed account management), Advertiser Solutions (teams focused on relationships…

Fireside Chat with Sandie Overtveld

Sandie Overtveld talks about how sales professionals should train themselves to master sales automation, reporting and intelligence tools Know Me Please tell us about your role at Zendesk and about your career journey. I lead Zendesk's Asia Pacific & Japan Go-To-Market teams, helping our clients transform their customer service into meaningful customer engagement with beautifully simple solutions. Prior to Zendesk, I was at Hewlett-Packard Enterprise Services, where I led the Microsoft Dynamics Service Line for…

Fireside Chat with Victor Ricci

Victor Ricci talks about the journey in building Trend Pie’s social following of over 250 million members How does Trend Pie approach Influencer Marketing differently? Historically, influencer marketing campaigns have been relegated to one-off, point solutions due to the high cost associated with partnering with high-profile, personal brand influencers. But at Trend Pie, we’ve adopted a marathon vs. a sprint mindset, and work to create a sustainable, long-term relationship with our clients, delivering high-impact…

Fireside Chat with Adam Sirois

Adam Sirois talks about the tools and strategies he uses to create effective B2B sales content at BounceX. B2B Marketing Strategy and Customer Acquisition Models Tell us about your role at BounceX and how you got here. What is the story behind the inception of BounceX? I’m the VP of Sales and I’m responsible for new business. The majority of my team’s focus is working with the top ~500 online retailers (ecommerce). Prior to BounceX, I had a pretty entrepreneurial background and my first foray into ecommerce was…

Fireside Chat with Sophie Slowe

Sophie Slowe talks about the tools and strategies they use to create effective B2B content at Kitewheel. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Kitewheel? At Kitewheel I cover all strategy work for the US and have a colleague who supports me in EMEA. We are a small but nimble and highly driven team. We are motivated in the immediate term by the excitement, challenge and diversity of each project that we take on. In the longer-term, we play an…

Fireside Chat with Jean Chen

Jean Chen talks about her journey in SaleScout and how she motivates B2B teams with the latest best practices in sales tech Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term sales goals at SaleScout? Our business development team of seven works hand-in-hand with one another. Like other tech companies, we have broken down the funnel to focus on demand generation at the top and closing sales at the bottom. To remove the hiccup often found between the top and bottom of…

Fireside Chat with John Pollard

John Pollard talks about his journey in setting up The Donuts Inc. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Donuts We are a lean, scrappy organization here at Donuts. Fewer than 10 people manage all of our channel sales, marketing, advertising, branding, and PR. It’s a terrific mix of super-experienced people who have “been there, done that” in high-growth startup environments, combined with some very young but super-smart and motivated folks that…

Fireside Chat with Kate O’Loughlin

Kate O'Loughlin talks about her journey at SuperAwesome and sets up an ideal definition for ‘Customer Experience’ for kids. Kids’ Digital Advertising Ecosystem How big is your team and what drives them to succeed in meeting small-term and long-term business goals at SuperAwesome? We have about 120 people at SuperAwesome, with around twenty percent of the team in North America. We’re driven by creating and driving a whole new industry called kid-tech. It’s hard work now because we’re both defining and executing…

Fireside Chat with John Sampogna

John Sampogna talks about his journey in setting up Wondersauce. Know My Team My role at Wondersauce, and how I got here. We started Wondersauce in 2011 with the dream of creating an agency that was completely focused on human behavior and how that impacts design, technology, marketing and media. We believe the world is getting smaller and agencies need a holistic understanding of all facets of the modern marketing funnel. At any given time we are creating global ecommerce platforms, producing content across all…

Fireside Chat with Bill Walker

Bill Walker talks about his role in The Unison Home Ownership Investors, and their sales and marketing approaches. Know My Team Tell us about your role at Unison Home Ownership Investors and how you got here. As the Chief Revenue Officer at Unison Home Ownership Investors, I am responsible for cultivating and building out new and existing marketing channels and supporting the onboarding and servicing of new clients. Prior to joining Unison, I was Vice President of Customer Experience at Prosper Marketplace where I…

Fireside Chat with Lee Auerbach

Lee Auerbach talks about the dynamic elements driving B2B sales revenue model at Chatmeter. Know My Team Chatmeter’s sales team is around 20-strong. As most salespeople, money is the main motivator, but a large part of talent retention falls on office culture, achievement recognition, and growth. We have a small team, but the dynamic revolves around bonuses, commission, and office celebrations, whereas long-term sales are focused on promotions and seniority (and bragging rights). Tech-savvy teams I’d rate the team…

Fireside Chat with Ebonie Newman

Ebonie Newman talks about how she inspired her team at Storyful to work with modern marketing and sales technologies. Know Me and My Team My Role at Storyful and How I Got Here I was the commercial director for Storyful in the Asia Pacific Region before assuming the role of CRO late last year. Prior to that, I spent over a decade in various Senior sales leadership positions with News Corp Australia, helping clients solve their business challenges through media and content solutions The Storyful team is nearly 30…

Fireside Chat with Evan Liang

Evan Liang talks about how technology has a significant impact on customer building and partnership models Know My Team The LeanData team has expanded very quickly. We’ve increased our headcount from 30 to 80 people today, and we plan to grow to 100 before the end of 2018. At LeanData, we are driven by our customers first and foremost. Our solution has evolved based on a partnership with customers where we want to understand their pain points first, and that drives our near and long-term product roadmap.…

Fireside Chat with Scott Brinker

Scott Brinker talks about his Martech journey. The March of Martech  Marketing is quickly becoming one of the most technically advanced professions in the business world. That's still pretty surprising to many people, as marketing historically had been on the opposite end of the spectrum — highly creative, but not particularly technical. This blend of technical and creative skills is fascinating, and we're only going to see a greater entwining of those talents in the years ahead. It will be more than creative and…

Fireside Chat with Shawn Schwegman

Shawn Schwegman talks about his journey in Martech and the launch of DemandJump. Know Me Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would purchase piles and piles of data and then manipulate it using tools like Microsoft Excel. After countless long nights (and many more…

Fireside Chat with Jeff Pedowitz

Jeff Pedowitz talks about his journey in setting up The Pedowitz Group. My Journey, My Company: How I Conceived Of The Pedowitz Group (TPG)  As President and CEO, I am responsible for setting the company’s vision and strategic direction along with managing all daily operations. This is my third business. I started in the restaurant business, owning and operating 35 Subway Sandwich franchises.  This provided a foundation for operations, controls, and measurements. I also owned a sales training company, which gave me…