Browsing Tag

Fitbit

Will Google’s Fitbit Acquisition for $2.1 Billion Chart New Territories in Connected Data Collection?

Google on Friday announced that it entered into an agreement to acquire Fitbit, a leading wearables brand. The acquisition would be worth an estimated USD 2.1 billion. Google’s Senior Vice President for Devices & Services, Rick Osterloh, said that that the acquisition would help Google spur innovation in wearables.  He said that the data from the devices will not be used for Google ads. The company will be fully incorporated to Google and will not be maintained as a separate entity. Also Read: Monetate Acquired!…

More People are Familiar with Fitbit Wearable Brand, Despite Apple Watch Dominating in Revenue

A New Survey Finds Fitbit and Apple Watch to Be the Most Well-Known Wearable Brands. While the Apple Watch Beats Fitbit in Sales, More People Are Familiar with the Fitbit Brand Because It Is Cheaper and Fitness-Centric Fitbit and Apple Watch both excel in brand recognition in the wearable market, according to a new survey by The Manifest, a business news and how-to site. Fitbit maintains greater familiarity among consumers, though, despite Apple Watch generating far more revenue. More than three-quarters of people…