Fjuri

From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands approach marketing and the ROI they can create. While what we can measure and understand through data has advanced dramatically in the past three years, the reality is there are still some gaps for marketers today as they work to fully understand and impact marketing performance. The biggest gap is in the customer experience. Despite their best efforts, many companies today don’t truly take…

"Brands that leverage data, analytics, and AI to better understand customer needs and reduce the lag between insight and action are going to win out over those who don’t."Tell us about your role at Fjuri and how you got here. The launch of Fjuri was directly shaped by my experience working as a CMO at Microsoft, and prior to that as marketing leader with global brands. The challenges companies face in applying data to improve the customer experience are real. I knew if I was experiencing these challenges at Microsoft,…