3 Pivots Marketers Need to Make to Improve Marketing Performance
From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands approach marketing and the ROI they can create. While what we can measure and understand through data has advanced dramatically in the past three years, the reality is there are still some gaps for marketers today as they work to fully understand and impact marketing performance.
The biggest gap is in the customer experience. Despite their best efforts, many companies today don’t truly take…