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Usage Insights: The 3 Keys to Software Monetization Innovation

INNOVATION - That’s a watchword for software suppliers and IoT companies. In the process of developing meaningful products, one particular aspect must be evaluated: how software is used. Some companies have effective programs for measuring and responding to this, while others struggle with establishing efficient plans. As consumption- and usage-based models grow, usage data plays an increasingly important role. Whether software is in the Cloud, on-prem, or embedded, gathering usage data about it is crucial. Without it,…

3 Lessons from Rebranding a Technology Unicorn

Quick math quiz: What’s the sum of 51,000 customers (many are Fortune 500 companies); 200 worldwide technology partners, distributors, resellers and solution providers; and 1,300 employees around the world? The biggest unicorn you’ve never heard of. That was the equation Flexera considered as we launched a rebranding process late last year. Flexera is fortunate to have thriving customer and partner communities, excellent industry recognition (we’ve won our fair share of Forrester Waves, Gartner Magic Quadrants and Gartner…