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Floriana Nicastro

Prediction Series 2019: Interview with Floriana Nicastro, Director, Mobile Product Strategy, MediaMath

Tell us about your role and how you got here. What inspired you to be part of the programmatic industry? I started in a mobile ad network to drive their first programmatic offering. I was fascinated by the technological exploits around data and measurement, and the early promise of reaching the right audience, at the right time, in the right place. I quickly moved to MediaMath — already pioneering the way — and I have never left! As the mobile channel lead for MediaMath, I’m working with both our product and sales teams…