New Research Sponsored By Precima Shows Shoppers Expect Even More Personalization in Digital Food Retail
Retailers Must Act Quickly to Develop a Detailed Understanding of Shopping Missions, Improve Their Ability to Customize Promotions and Maintain Assortments at Appropriate Levels to Succeed
The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is creating an imperative for grocers to compete across all shopper touchpoints, digital and in…