Browsing Tag

Food Marketing Institute

New Research Sponsored By Precima Shows Shoppers Expect Even More Personalization in Digital Food Retail

Retailers Must Act Quickly to Develop a Detailed Understanding of Shopping Missions, Improve Their Ability to Customize Promotions and Maintain Assortments at Appropriate Levels to Succeed The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is creating an imperative for grocers to compete across all shopper touchpoints, digital and in…

Gladson Launches Product Data Transparency Solution

Gladson's SmartLabel Solution Helps Brands and Retailers Address Consumer Demand for Product Transparency Gladson, the leading creator and syndicator of product content, digital assets, and rich content for brands, retailers, and distributors, today announced the launch of their enterprise-class SmartLabel solution, allowing brands and retailers to easily provide consumers with rich product transparency. Led by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI), SmartLabel is a transparency…