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Forrester’s 2019

Forrester’s 2019 Customer Experience Index Reveals Early Signs Of Advancement

CX performance is mostly flat but showing early signs of making gains, with leading brands relying on emotion to build loyalty Forrester released its US 2019 Customer Experience Index (CX Index™) rankings, which show early signs of CX improvement when compared to previous years. Released at Forrester's CX Forum in New York City, the findings show that 14% of brands achieved a significantly increased score; six industry averages rose while only one fell; and 5% of brands saw their scores decline. Additionally, the…