Browsing Tag

Frank Hamlin

GameStop Doubles-Down on Retail Innovation, Partners with R/GA to Re-Design the Future of the Cultural Gaming Experience

GameStop Corp. announced a strategic partnership with global innovation design firm, R/GA, to strengthen its focus on creating unique in-store experiences as part of its strategic move in re-affirming its place in the video gaming culture. The partnership with R/GA’s Austin and Chicago teams is part of GameStop’s broader business transformation strategy to evolve its efforts in cultivating innovative customer-centric opportunities to bring video game culture to life in every neighborhood. GameStop’s renewed customer-first…