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Frank Reeves

The Principles of Personalisation: Avvio Releases Expert Guidelines for Hotel Websites

Global technology provider Avvio has released a whitepaper on personalisation which specifies six guiding principles for hotels to follow in order to optimise their digital profile. Titled The 6 Principles of Personalisation for Hotel Websites, it aims to provide hotels and accommodation providers with guidance for their websites, ensuring their customers have a personalised experience when visiting their site. With artificial intelligence (AI) technology becoming broadly available across multiple platforms, Avvio has…