Beachfront & MadHive Partner for Real-Time Audience Enrichment & Verification in Premium OTT Video Advertising
Partnership Leverages Cryptography To Verify & Enrich Video Advertising Audiences In Real-Time Across Connected Devices
MadHive, the leading advanced TV advertising solutions provider powered by blockchain and cryptography, and Beachfront, the leading independent video supply monetization company across CTV, desktop and mobile devices, announced a partnership that will integrate MadHive’s data management platform (DMP) into Beachfront’s offering to enrich and verify audience segments in real-time to power…