Browsing Tag

Freddy Friedman

Smaato’s New “NextGen SDK” Built From the Ground Up by App Developers

Modular SDK Offers Open Measurement Support and In-App Header Bidding Smaato, the global in-app advertising platform, has officially announced a new software development kit (SDK) for Android and iOS that includes key features to help today’s mobile publishers and app developers maximize their revenue. The Smaato NextGen SDK was built by a team of former app developers, who have a deep understanding of the problems many publishers face when integrating an advertising SDK. With support for Open Measurement and an in-app…