Freemium

Giving away your product or service can seem a counterintuitive way to build a brand, but there are very good reasons companies offer free trials. When executed well, a free trial--providing access to your product for a limited time at no charge--can be a highly effective strategy to acquire and retain customers. While free trials have become de rigueur for software companies, they can work just as well for brands across industries. Gyms have been using them for decades to attract new members and get them in the habit of…

The longest-running American TV game show host Bob Barker once said, "You can't fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork in the road for every software company ready to sell their service or product. With the goal of getting on the right path to revenue, SaaS organizations are often thrown into a debacle of what pricing model…