How to Create a Free Trial That Drives Conversion
Giving away your product or service can seem a counterintuitive way to build a brand, but there are very good reasons companies offer free trials. When executed well, a free trial--providing access to your product for a limited time at no charge--can be a highly effective strategy to acquire and retain customers.
While free trials have become de rigueur for software companies, they can work just as well for brands across industries. Gyms have been using them for decades to attract new members and get them in the habit of…