FreeWheel Advertisers

End-To-End Automated Buying Within the Strata Platform Removes Common Barriers to Buying Premium OTT Video FreeWheel, A Comcast Company, announced that its FreeWheel Advertisers division has launched new OTT buying capabilities for agencies and advertisers. FreeWheel Advertisers’ network of 1,200-plus agencies using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations. “Our clients are very interested in tapping into new opportunities to…

Provides Local Marketers and Agencies The Ability To Execute Programmatic Campaigns of Any Size Within Existing Workflow FreeWheel Advertisers, a leading advertising software technology firm formerly known as Strata, announced that it has integrated Simpli.fi's demand-side platform into its software. Simpli.fi is a programmatic platform purpose-built for localized campaigns and allows buyers to optimize audiences to local needs in real-time. Also Read: Talk to People, Not Numbers: How Email Personalization Can Turn a…