FreeWheel Announces Programmatic OTT Offering for Local TV Buyers
End-To-End Automated Buying Within the Strata Platform Removes Common Barriers to Buying Premium OTT Video
FreeWheel, A Comcast Company, announced that its FreeWheel Advertisers division has launched new OTT buying capabilities for agencies and advertisers. FreeWheel Advertisers’ network of 1,200-plus agencies using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations.
“Our clients are very interested in tapping into new opportunities to…