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Frito-Lay US Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game

As US Snack Leader Preps for Biggest Snacking Day of the Year, Nine out of 10 Americans Say Game Isn't Complete without Snacks and Dips As fans prep their platters for the Super Bowl, Frito-Lay announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience as nearly eight in 10 Americans expect snacks, such as chips and pretzels, to be available at a Super Bowl event. Retail sales data shows Super…

When The Sun Is Back, It’s Time To Pack The Snacks: Frito-Lay Reveals Its Next US Snack Index Just In Time For Summer

From Memorial Day to Labor Day, Summer is America's Busiest Season for Snacking  It's official. The summer season is packed with snacks. To explore just where, when and how Americans will snack this summer, Frito-Lay unveiled the next installment of its US Snack Index. Snacks play an integral role in the summertime experience. As the unofficial start of summer, Memorial Day historically starts a spike and then snacking hits its highest point during the week of July 4. In fact, according to retail sales data, the…