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Gartner Hype

Mirakl Named a Sample Vendor in Gartner Hype Cycle for Digital Commerce, 2019

Mirakl, the leading global marketplace solutions provider, announced its inclusion in Gartner’s Hype Cycle for Digital Commerce, 2019 as a Sample Vendor for marketplace operation applications within the Enterprise Marketplace. According to Gartner, “By 2023, 15% of medium- to high-gross-merchandise-value digital commerce organizations will have deployed their own marketplaces, thereby creating an entirely new digital ecosystem2.” In the Hype Cycle for Digital Commerce, 2019 Gartner explains, “The enterprise marketplace…

Zylotech Cited in the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019

Zylotech, the self-learning customer data (CDP) platform company, announced it has been cited as a Sample Vendor in both the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019, in the category of Customer Data Platforms. According to the Gartner Hype Cycle for Digital Marketing and Advertising, 2019, Gartner defines the CDP as, “A customer data platform (CDP) is a marketing system that unifies a company’s customer data from marketing and other channels to enable…