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Gatepoint Research

Retailers Increasing Focus on Humanizing the Digital Customer Experience: Benchmark Report Shows Steady to Growing Investment in Digital…

Key Takeaways 93% of retailers making website top priority during Pandemic. 86% reported increase their ecommerce website budget during Pandemic   81% report personalization as key focus right now compared to 55% pre Pandemic.  71% of retailers report brand authenticity is a key driver in online success.  iAdvize, a leading conversational platform solutions provider serving more than 2,000 brands in 100+ countries, today announced the results of a study that surveyed more than 100 US retail…