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M-Commerce Not Living up to Consumer Expectations, New Research Finds

Gen X shoppers are most frequent mobile shoppers, with 40% doing so weekly New research from Loqate, a GBG solution, shines a light on challenges and opportunities facing the UK’s booming mobile commerce (m-commerce) market, as the company rolls out its latest feature, which will enable customers to complete address details in a single tap, down from the average 50-60 keystrokes. Today’s figures from Loqate, based on a survey of over 500 UK consumers, show that 60% of Brits have made a mobile purchase in the last month…