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Salsify Announces New GDSN Data Pool Designed for the Digital Shelf

Brand Manufacturers Can Manage and Deliver Content for Retail and Ecommerce Channels from One Platform Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announces a new data pool for GS1's Global Data Synchronization Network (GDSN). This expanded capability will allow IT, Master Data Management (MDM), ecommerce, trade, and marketing teams to manage and share their product data with retailers and distributors across the GDSN from a single platform. As the only PXM…