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Generation BETA

GWI and LinkedIn B2B Institute reveal ‘Generation BETA’

Impact of the changed world of work on digital natives showcased in new report By the end of 2020 the BETA generation will deal with an average of almost 8,500 emails per year BETAs spend an extra 550 hours per year on their smartphones compared to older professionals -that’s an additional 68.5 working days Almost 1 in 5 BETAs have no dedicated workspace at home GlobalWebIndex (GWI), the leading target audience company, together with LinkedIn’s B2B Institute, launched “Work in BETA: The Rising B2B Decision…