Banner Before Header
Browsing Tag

Geoff Hoffmann

Interview with Geoff Hoffmann, CEO, North America, Adstream

"Analytics and ROI, which is becoming highly valuable, is the new currency in Content Management." Tell us about your role and journey into AdTech. I have been working with Adstream for more than 4 years, leading the APAC and Americas regions. With Adstream being a global business, it takes you to countries far and wide. I came into Adstream after spending many years in the media advertising space. The theme here is that I have been involved with brands and agencies for many years. Now, I am more so at the end of the…