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Gil Rachlin

Marketing Automation vs Augmentation

Applications of Artificial Intelligence and Machine Learning have proliferated across nearly every industry in recent years, and rightfully so. The technology has come a long way in a relatively short period of time, and its utility is now being appreciated in realms where AI and Machine Learning were never considered before. However, along with this advancement has come a growing concern: What if the technology makes the wrong decision? What if we’re unaware of the long-term consequences of handing decisions over to…