Scale Matters: Spotx and Smartclip Form the New Global Ad Tech Powerhouse
One Global Company to Provide a Modern Video Ad Serving and Monetization Platform, Enabling More Than 1,000 Broadcasters and Digital Publishers The Ability To Maximize Monetization of Their Digital Audiences
SpotX and smartclip announced that the first major steps of their merger have been concluded, becoming one global company with a joint management team. This plan, dubbed "One Team, One Platform," was first announced by their joint parent company, RTL Group, in November 2017.
The new video ad serving…