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Global CMOs

BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs

- Marketing ops on level pegging with marketing strategy - Growing demand for marketing ops teams with unique skillset - Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has…

BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs

Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has become the top priority for marketing leaders in 2021, ahead of key areas such as brand building and lead generation.…