Browsing Tag

Go Mobile

BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia

Mobile marketing platform BIGO Ads announces Go Mobile Inc and Fistashki as the authorized resellers in Russia. BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global monthly active users (MAU) of 210 million, and Likee, the short video creation platform with global MAU of 115 million. With its strong user base and high-quality content, BIGO Ads…

51% of ‘Hungry Searchers’ Choose Restaurants by Food Type as Journeys Go Mobile

Concurrently 89% of Marketing Decision Makers Agree That Improving Their Web Listings Is Crucial to Increase Sales New research from Yext into the ‘Hungry Searcher’ reveals how important third-party platforms have become in determining where consumers choose to dine, with 27% of consumers looking for a table ‘on-the-go’. The study, conducted among 2,000 consumers in the UK, identified just one fifth (20%) of customer journeys now start with the restaurant’s own website. Instead, half begin with a search engine, 12% begin…