Browsing Tag

Go-to-Market Roadmaps

How Product and Marketing Teams Build Go-to-Market Roadmaps Together

Product teams are experiencing a painful failure — few are successfully launching what gets built. In a 2019 global survey by of product and marketing teams, two-thirds of product managers said that their companies manage product launches only “somewhat well.” Why the struggle? According to the survey of over 500 people, launch failure is largely due to a fundamental misalignment between product and marketing teams. Product managers reported hurdles such as broken communication, a lack of support, and (perhaps…