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The World Beyond Social Media

Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been proven to be the least trusted form of advertising, and Millennial users have conditioned themselves to ignore them on these platforms, glazing over the placements without absorbing the content in a state known as “digital ad fatigue.” Experienced social media users have even begun to recognize and disregard the sponsored posts that marketers insert directly into their news feeds. Branded content on social is…

The Ultimate Guide on Instagram Marketing for B2B CMOs

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief Marketing Officer on Instagram, or worse, with a minuscule fan-following and posts that reflect limited brand-savvy. While marketers and advertisers look to build their marketing channels with an eye on Instagram audiences in 2018, missing out on a CMO account could count as an impediment, especially when you are targeting millennials. Here’s a quick guide on how B2B CMOs can grow their brand value on…