Browsing Tag

Google Reviews

Why Marketers Need A Google Strategy for Post-Pandemic Life

Little by little, life is starting to regain a degree of normalcy. COVID-19 vaccinations are ramping up, people are venturing out of their quarantine bubbles and businesses are slowly coming back to life. While much remains to be seen about post-pandemic life, one thing is certain: Consumer habits have changed over the past year. Now, more than ever, businesses need a plan to meet customers where they are and lure them back. Ask any marketer and they’ll tell you that meeting customers where they are was a challenge before…

Womply Study Suggests Bad Google Reviews Costlier to Small Businesses Than Yelp or Facebook

Landmark study first to combine transaction and online review data from more than 200,000 U.S. small businesses in one comprehensive analysis Womply, a marketing and CRM software provider for small- and medium-sized businesses (SMBs), published its Impact of Online Reviews on Small Business Revenue study, the first comprehensive look at the correlations between online review patterns and sales revenue at American small businesses. Among the major findings, the study revealed low ratings on Google are more damaging to…