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Grant Simmons

Amazon Tops Q1 2019 Industry Report Ranking Digital Media Partner Performance

The Report Showed a Significant Decrease in Fraudulent Install Volume and Click-To-Install Ratio, as Media Partners Actively Work to Improve Their Anti-Fraud Strategies Kochava Inc., the trusted platform for secure data solutions, measurement and attribution across connected devices, has released the Q1 results for their industry ranking report, the Kochava Traffic Index. The list highlights the top-performing media partners, including Amazon in the number-one position and earning the highest grades overall. The report…

Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data

The Q4 Report Shows Improved Scoring Among the Metrics That Confirm the Legitimacy of Campaign Data, Suggesting That Media Partners Are Evaluating How They Deliver Traffic Kochava Inc., the industry leader in measurement and attribution for connected devices, announced their latest industry ranking report of media partners. Of note, there was a significant improvement in the average click-to-install ratio, an important measure of the legitimacy of conversions. This highlights that the bar has been raised as to the…