Browsing Tag

Growth Marketing Conference

‘The Majority of Companies Will Get Growth Wrong’

Predictions 2018: AI and ML Will Bring CMOs Closer to Their Goals, According to The Panel at the Growth Marketing Conference  The role of the CMO is constantly evolving. According to a report by the Chief Marketing Officer (CMO) Council and Deloitte entitled ‘The CMO shift to gaining business lift’ the role of the CMO now includes him or her functioning as a growth driver, change agent and customer experience advocate. Nearly 70 percent of more than 200 participants in the international study say there is a clear mandate…

Metrics That Every Growth Marketer Must Measure

The Way Companies’ Measure Growth Has Changed. Industry Veterans Share How to Gauge Evolving Growth Metrics Growth marketers love metrics! Customer acquisition, customer retention, customer win-backs; are all fit terms to be concerned about. However, the true test of whether your strategy is working will depend on what you want to achieve and the nature of your business. We spoke to thought leaders at the Growth Marketing Conference to understand what metrics they keep track of and which ones are no longer relevant.…

What Does It Take to Be a Growth Hacker?

Industry Experts at The Growth Marketing Conference Share Insights on How a Marketer Can Grow in His Business Whether you’re a startup looking to attract more funding, or an enterprise creating a platform for innovation, it’s all about growth. From Silicon Valley dorms to New York City boardrooms, digital marketing teams are quickly becoming growth marketing teams. With everyone looking to scale, and some already succeeding, what are the secrets to growth success? The Growth Marketing Conference that concluded on…