Author

Yolande D'Mello

Yolande is a journalist with seven years of experience with mainstream newspapers like Times of India, DNA and MiD DAY. She has covered culture, music, science & technology, edited books on ergonomics and written scripts about start-up junkies. In her spare time, she makes up stories about evil robots.

Sales & Marketing

What To Expect At Webinar World 2018

Yolande D'Mello Jan 29, 2018 0

Webinar Experts Will Talk Attendees Through Driving Registration And Lead Generation Strategies To Building On-Demand Programs ON24 is hoping to put the ‘personal’ back in marketing. Their annual conference, Webinar World 2018, is a…
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Interviews

Interview with Mark Stouse, CEO, Proof Analytics

Yolande D'Mello Jan 25, 2018 0

"To survive and thrive, marketers need to speak the language of business and furnish results tied to the bottom line."What led you to develop a platform that measures the impact of Marketing and Communications? For years, business…
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AI/ML

Are Your Consumers Getting Along With Chatbots?

Yolande D'Mello Jan 24, 2018 0

Businesses Should Look For Opportunities to Bridge The Gap Between Consumers and Greater Chatbot Understanding ‒ Those Who Do Will Reap The Reward, says PointSource AI’s most popular application to date – chatbots – are everywhere these…
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B2B Data

Slack Tops G2 Crowd’s List of Best Software Companies 2018

Yolande D'Mello Jan 20, 2018 0

The Annual List Features the 100 Business Software Companies That Best Met Customer Needs In 2017, Based on G2 Crowd’s Verified User Reviews and Publicly Available Market Presence Data It’s the SuperBowl of software. G2 Crowd, the…
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Video Platforms

YouTube Partner Program Tightens Monetization Rules

Yolande D'Mello Jan 18, 2018 0

Channels Will Need 4,000 Hours Of Annual Viewing Time And Over 1,000 Subscribers. Move Promises Better Transparency for Advertisers YouTube is tightening the rules around their YouTube Partner Program and raising the requirements that a…
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Native & Programmatic Advertising

Does the Programmatic Advertising Landscape Have a Trust Deficit?

Yolande D'Mello Jan 12, 2018 1

TRUTH Report Finds that Brands And Consumers Have Lost Faith In The Media Industry. Why Is Ad Spend Being Wasted, And How Can You Fix It? There’s a crisis in confidence that is undermining the programmatic advertising industry, believes…
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Interviews

TechBytes with Simon Wong, APAC Services Director, HubSpot

Yolande D'Mello Jan 10, 2018 0

We spoke to Simon Wong, APAC Services Director, HubSpot to understand how their products help Sales and Marketing come together and how their Predictive Lead Scoring Model works.Tell us about your role at HubSpot and the team you handle?…
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Mobile Advertising

Understanding the Link Between Auto-redirects and Ad Fraud

Yolande D'Mello Jan 8, 2018 0

Hidden Mobile Redirects Resulting In Click Fraud Are Estimated To Cost the Industry $920 Million, According to GeoEdge Auto-redirects are a growing pestilence for publishers: a vehicle for malvertising that seizes users and reroutes…
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Staff Writers

How Does Your Company Foster Innovation?

Yolande D'Mello Jan 3, 2018 0

Innovation Isn’t Restricted To Techies. Using Existing Tools To Best Suit Your Business Is The Real Challenge Innovation may be a buzzword that lots of people like to throw around. But what does it really mean, and how does it apply to…
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Augmented Reality

The Virtual Reality Report Card

Yolande D'Mello Jan 2, 2018 0

Where is VR Going, Who’s Doing What And What Is The Best Way For You To Use It For Marketing Or To Drive Leads. A Recap of What the Experts Had to Say ‘81% Of People Who Try VR Tell Their Friends About It’ Tyler Calder - CMO, Yulio…
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Influencer Marketing

The Influencer Crowd

Yolande D'Mello Jan 1, 2018 0

Learning How To Use Influencer Marketing in Your Business From The Best in The Business. An MTS Guide ‘Take Control Of How People Feel About You’ Steve Ellis - Founder and CEO, WHOSAY: In today’s mobile-first world, every single…
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Behavioral Marketing

Hitting The Spot with Location Data

Yolande D'Mello Dec 30, 2017 0

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the…
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Video

What You Need To Know About Video

Yolande D'Mello Dec 29, 2017 0

How Will Video Fit in to Your Strategy Next Year? Here's What The Smartest People in MarTech Had To Say About Using Video As A Tool 'How We Measure Viewability Will Change' Dave Gullo - Co-Founder and CTO, VideoAmp: Existing…
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AI/ML

What We Learned From MarTech CEOs in 2017

Yolande D'Mello Dec 29, 2017 0

Our Interview Series Has The Choicest Industry Experts Sharing Precious Insights From Their Years Of Experience. Here’s A List Of The Key Takeaways From CEOs that MTS Spoke To We did the work so you wouldn't have to. Here is a round-up…
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Customer Experience Management

Eight Trends in Commerce and Digital Marketing to Look Forward to in 2018

Yolande D'Mello Dec 27, 2017 0

Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data Criteo's direct relationship with advertisers and publishers enable them to keep a track on the changing pulse of the…
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Staff Writers

Are You GDPR Ready?

Yolande D'Mello Dec 22, 2017 0

Industry Stalwarts Breakdown What GDPR Means To Them And How You Can Plan Ahead Any business, US or foreign, that does not comply with the new regulations could be forced to pay fines of up to €20 million or 4% of global revenue. That’s…
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Sales & Marketing

‘The Majority of Companies Will Get Growth Wrong’

Yolande D'Mello Dec 22, 2017 0

Predictions 2018: AI and ML Will Bring CMOs Closer to Their Goals, According to The Panel at the Growth Marketing Conference The role of the CMO is constantly evolving. According to a report by the Chief Marketing Officer (CMO) Council…
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Staff Writers

‘Only 25% of Support Organizations Are Able To Drive Strong Partnerships With Customers’

Yolande D'Mello Dec 21, 2017 0

Most Organizations Agree that Providing Good Support is a Top Priority, But IDC's Survey Sponsored by LogMeIn Shows that Investing in Tools to Drive Improvement Remains a Challenge The newer generation of "millennial" and Gen X workers…
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Mobile

Marketers With Successful Fraud Protection Solutions Have A Competitive Edge

Yolande D'Mello Dec 18, 2017 0

Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper…
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Analytics

Metrics That Every Growth Marketer Must Measure

Yolande D'Mello Dec 13, 2017 0

The Way Companies’ Measure Growth Has Changed. Industry Veterans Share How to Gauge Evolving Growth Metrics Growth marketers love metrics! Customer acquisition, customer retention, customer win-backs; are all fit terms to be concerned…
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