Yolande D'Mello, Author at MarTechSeries

What To Expect At Webinar World 2018

Webinar Experts Will Talk Attendees Through Driving Registration And Lead Generation Strategies To Building On-Demand Programs ON24 is hoping to

shares

Yolande D'MelloJanuary 29, 2018, 9:19 pmJanuary 30, 2018 0 1443

Interviews

Interview with Mark Stouse, CEO, Proof Analytics

"To survive and thrive, marketers need to speak the language of business and furnish results tied to the bottom line."

shares

Yolande D'MelloJanuary 25, 2018, 4:15 pmJanuary 25, 2018 0 1143

Are Your Consumers Getting Along With Your Chatbots?

AI/ML, Customer Experience Management, Staff Writers

Are Your Consumers Getting Along With Chatbots?

Businesses Should Look For Opportunities to Bridge The Gap Between Consumers and Greater Chatbot Understanding ‒ Those Who Do Will

shares

Yolande D'MelloJanuary 24, 2018, 7:47 pmJanuary 25, 2018 0 1296

B2B Data, Staff Writers

Slack Tops G2 Crowd’s List of Best Software Companies 2018

The Annual List Features the 100 Business Software Companies That Best Met Customer Needs In 2017, Based on G2 Crowd’s

shares

Yolande D'MelloJanuary 20, 2018, 5:07 pmJanuary 19, 2018 0 1546

Brand Safety, Staff Writers, Video Platforms

YouTube Partner Program Tightens Monetization Rules

Channels Will Need 4,000 Hours Of Annual Viewing Time And Over 1,000 Subscribers. Move Promises Better Transparency for Advertisers YouTube

shares

Yolande D'MelloJanuary 18, 2018, 4:54 pmJanuary 18, 2018 0 678

Native & Programmatic Advertising, Staff Writers

Does the Programmatic Advertising Landscape Have a Trust Deficit?

TRUTH Report Finds that Brands And Consumers Have Lost Faith In The Media Industry. Why Is Ad Spend Being Wasted,

shares

Yolande D'MelloJanuary 12, 2018, 4:30 pmJanuary 12, 2018 1 2807

Tech Bytes

TechBytes with Simon Wong, APAC Services Director, HubSpot

We spoke to Simon Wong, APAC Services Director, HubSpot to understand how their products help Sales and Marketing come together

shares

Yolande D'MelloJanuary 10, 2018, 12:30 pmJanuary 10, 2018 0 1068

Mobile Advertising, Staff Writers

Understanding the Link Between Auto-redirects and Ad Fraud

Hidden Mobile Redirects Resulting In Click Fraud Are Estimated To Cost the Industry $920 Million, According to GeoEdge Auto-redirects are

shares

Yolande D'MelloJanuary 8, 2018, 7:04 pmJanuary 8, 2018 0 1909

AI/ML, Native & Programmatic Advertising, NLP, Predictive & AI, Staff Writers, Technology, Video Marketing

How Does Your Company Foster Innovation?

Innovation Isn’t Restricted To Techies. Using Existing Tools To Best Suit Your Business Is The Real Challenge Innovation may be

shares

Yolande D'MelloJanuary 3, 2018, 7:35 pmJanuary 3, 2018 0 1129

Augmented Reality, Staff Writers

The Virtual Reality Report Card

Where is VR Going, Who’s Doing What And What Is The Best Way For You To Use It For Marketing

shares

Yolande D'MelloJanuary 2, 2018, 9:37 pmJanuary 3, 2018 0 1015

Influencer Marketing, Social Media Marketing, Social Media Platforms, Staff Writers

The Influencer Crowd

Learning How To Use Influencer Marketing in Your Business From The Best in The Business. An MTS Guide ‘Take Control Of

shares

Yolande D'MelloJanuary 1, 2018, 5:00 pmDecember 29, 2017 0 3046

Behavioral Marketing, Content Marketing, Customer Experience Management, Customer Identity Management, Social Media Marketing, Staff Writers

Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base

shares

Yolande D'MelloDecember 30, 2017, 5:00 pmJanuary 2, 2018 0 2428

What We Learned From Video: MarTech 2017

Staff Writers, Video, Video Advertising, Video Marketing, Video Platforms

What You Need To Know About Video

How Will Video Fit in to Your Strategy Next Year? Here’s What The Smartest People in MarTech Had To Say

shares

Yolande D'MelloDecember 29, 2017, 9:00 pmDecember 29, 2017 0 1368

AI/ML, NLP, Staff Writers

What We Learned From MarTech CEOs in 2017

Our Interview Series Has The Choicest Industry Experts Sharing Precious Insights From Their Years Of Experience. Here’s A List Of

shares

Yolande D'MelloDecember 29, 2017, 8:00 pmDecember 29, 2017 0 1375

8 Trends in Commerce and Digital Marketing in 2018

Customer Experience Management, Video

Eight Trends in Commerce and Digital Marketing to Look Forward to in 2018

Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data Criteo’s

shares

Yolande D'MelloDecember 27, 2017, 8:15 pmDecember 27, 2017 0 2420

Staff Writers

Are You GDPR Ready?

Industry Stalwarts Breakdown What GDPR Means To Them And How You Can Plan Ahead Any business, US or foreign, that

shares

Yolande D'MelloDecember 22, 2017, 11:00 pmDecember 22, 2017 0 1029

Sales & Marketing, Staff Writers

‘The Majority of Companies Will Get Growth Wrong’

Predictions 2018: AI and ML Will Bring CMOs Closer to Their Goals, According to The Panel at the Growth Marketing

shares

Yolande D'MelloDecember 22, 2017, 4:30 pmDecember 22, 2017 0 1038

Customer Experience Management, Staff Writers

‘Only 25% of Support Organizations Are Able To Drive Strong Partnerships With Customers’

Most Organizations Agree that Providing Good Support is a Top Priority, But IDC’s Survey Sponsored by LogMeIn Shows that Investing

shares

Yolande D'MelloDecember 21, 2017, 8:13 pmDecember 21, 2017 0 558

Brand Safety, In App Marketing, Mobile, Staff Writers

Marketers With Successful Fraud Protection Solutions Have A Competitive Edge

Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations

shares

Yolande D'MelloDecember 18, 2017, 7:00 pmDecember 15, 2017 0 4260

Analytics, B2B Data, Staff Writers

Metrics That Every Growth Marketer Must Measure

The Way Companies’ Measure Growth Has Changed. Industry Veterans Share How to Gauge Evolving Growth Metrics Growth marketers love metrics!

shares

Yolande D'MelloDecember 13, 2017, 5:00 pmDecember 12, 2017 0 533

Interview with Sara Gonzalez, Chief Marketing Officer, Simple

Interview with Ken Leren, Founder, Tech Essence

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

Interview with Daina Middleton, CEO, Ansira

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

Fireside Chat with John Sampogna

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Defusing GDPR Landmines Before It’s Too Late

4 Classic Real Estate Marketing Tactics Reimagined for Social Media

Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

GDPR is the Best Thing to Happen to Personalization

Buy versus Build: What Should You Really Do with Tech Stack?

GDPR Roadmap: Inception to 25 May 2018

GDPR is Coming: Monetate Names Dave Swarthout as Data Protection Officer

Five Disruptive Trends in Social Media Marketing Strategies

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

Adobe Set to Acquire Magento Commerce for $1.68 Billion

Yolande D'Mello

Sign up for MarTech Series’ Free Newsletter