Guest author

Levi Matkins, CEO of LifeStreet, an independent programmatic marketing platform, explains the motivations behind this recent wave of acquisitions... How do we explain the recent wave of M&A in adtech? The past 18 months have…
Read More...

With the economy on the brink of recession, now's the time for companies to adapt their marketing strategies to focus more on retention and existing customer growth. When businesses are looking to manage spending, a strategy that…
Read More...

Over the last couple of decades, the digital data floodgates have opened. We’ve witnessed a shift in marketing towards data-driven optimization and away from innovation—but at the heart of marketing lies creativity and connection. At Knak,…
Read More...

Most marketers are familiar with the affiliate marketing model, which involves either an individual or a company earning commissions from the process of promoting the product or service of an advertiser. Affiliate marketing is having its…
Read More...

Many B2B marketers struggle to close the gap between sales and marketing while maxing out their budgets and still not achieving meaningful results. With shifting buying behaviors, marketers can no longer rely on their old standby…
Read More...

Hybrid is the future of B2B events. It’s easy to see why. This format offers both virtual and in-person experiences.  Although we can’t wait to get back to meeting in-person, the benefits of virtual events are tough to ignore.…
Read More...

Thanks to the Internet, we now live in a world of seemingly endless choice. There are, for example, over 300 providers of SaaS collaboration software, according to G2. Even the tiniest, most niche corner of the Internet finds itself with…
Read More...

There's a tipping point when you're growing a business. This is when a small, 5-10 employee company begins to scale up, increasing its headcount, and reaches a pivotal moment in its trajectory. Harness the right tools, and the company’s…
Read More...

Pixels are finally dead, killed by Apple at WWDC last month. Digital marketing turned customer data collection up to 11. Like many finer things in life, marketers didn’t fully appreciate access to this data until it was revoked. In a big…
Read More...

We’ve recently evaluated over $150,000,000 in spend and over 1m creatives and have found that 85-95% of Facebook Ads fail. This means you only have a 5-15% chance a new creative outperforms the best asset in your portfolio. And, if a new…
Read More...

The digital marketing industry has faced a number of drastic changes over the last few years. From the introduction of new regulations such as CCPA and GDPR as a result of increased concerns over consumer data privacy, to the death of the…
Read More...

As brand stewards, marketers have a vested interest in how their companies are represented. They are given budgets – significant ones, in some cases – to tell their company stories in  engaging ways. The goal, of course, is to resonate with…
Read More...

Entertainment and pop culture have always captured our imaginations with possibilities of how technology will unfold in our distant future. Some of those wild "predictions" may never come to pass—for example, will we ever have warp drive or…
Read More...

Branded content campaigns are regarded as one of the more effective ways to cut through, with the hope of enjoying a halo effect in their chosen environment. Given the relatively bigger budgets, marketeers understandably want to know how…
Read More...

As marketers gain unprecedented access to consumers, consumers are also tasked with sifting through unparalleled sources of information. Between poorly executed April Fool’s pranks, to genuinely creative campaigns, to consumer created…
Read More...

The rise of gaming in our culture has skyrocketed in the last 30 years as technology has rapidly advanced from classic Nintendo and Sega consoles to mind-bending VR, eSports, and next-gen systems. Forecasted to become a $300 billion dollar…
Read More...

Bart Dabrowski, Creative Director, Inskin Media on the need for creative versatility and formats which empower designers _____ Google’s decisions frequently lead to panic given the search giant’s dominance in online activity today, yet…
Read More...

It won’t be long now before third-party cookies come to an end, but that doesn't necessarily mean the end of audience targeting or tracking. There have been several privacy-first initiatives proposed by members of the industry. In this…
Read More...

Multichannel digital marketing (MDM) is a necessity for the modern marketer. With enhanced access to information, today’s consumers are intelligent and diversified. MDM is an expression of the understanding of where your target market is…
Read More...

Silicon Valley venture capitalists are legendary for backing some of the most successful technology companies the world has seen. But does every tech entrepreneur with an innovative new idea have the same access to this source of funding?…
Read More...