Marketers agree that understanding customer need is key to any business. Forming that understanding however can involve scrambling in the …
The Trouble with Digital Advertising Agencies
A month or so ago, a very prominent digital advertising agency ran an advertisement in the printed version of the …
Mobile Attribution Myth Busting: Mobile App to Site Tracking
Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a …
The End of Brand Demolition
Imagine a world where it’s considered okay for salespeople to follow customers out of a store and trail them from …
Five Instagram Tips Every Real Estate Agent Should Know
The real estate marketing landscape has undergone a dramatic change in recent years. No longer are billboards, benches, and colorful …
The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of Change
With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers …
The CX of the Future
Customers want deeply immersive experiences that give them a truly authentic connection to the brands they love. From retailers to …
What Are the Key Challenges for Marketing Automation Experts?
Marketing Automation has been used by large corporations ever since its existence. This trend made its mark on the marketing …
Everything You Know About Viewability Could be Wrong
When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the …
Sales and Marketing Alignment Means So Much More Today
We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. …
Connected Apps Help Drive Digital Transformation
Digital transformation – or the adoption of digital technologies to deliver increased value to customers – is a core focus …
Conquering Data Veracity and Privacy Concerns with Blockchain Technology
Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and …
How to Make Vibrant Video Ads from Your Static Image Assets
In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users …
Five Inconvenient Truths of Multi-Touch Attribution (MTA)
After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting …
GDPR Means Brands Need to Rethink Targeting Strategies
The General Data Protection Regulation, or GDPR, the European legislation that passed last month, represents not only sweeping protections for consumers …
Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience
Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same …
The Top 4 Email Deliverability Fallacies Exposed
Often burning the candle at both ends, marketers are responsible for a lot. Certainly email isn’t the only thing used …
Encouraging Trend in APAC: Bringing Programmatic Home
Wherever you stand on the value of programmatic, there is little denying that this form of advertising is on the …
How Bloggers Can Expand Revenue Quickly and Efficiently: 4 Learnings Coming from Ungagged London
London Tech Week is rapidly becoming a “must attend” for those of us in digital marketing space; seemingly out of …
Editing is the New Coding
One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. …