As chatbots become increasingly more developed, and the demand for instant online customer service continues to rise, the debate about …
Three Advertising Takeaways From 2018
With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest …
How to Automate Marketing Campaigns without Losing Customers
When it comes to really engaging customers, personalization and customization are the current buzzwords. But how can you personalize marketing …
2019 is the Year of AMP
53% of mobile site visitors leave a page that takes longer than three seconds to load (according to Google). According …
Agency Agility: Marketing Approaches for 2019
Professional Service Organizations (PSOs) revolve around people. They’re always on the lookout for new tools to help employees perform at …
GDPR Should Be Hailed in an Industry Increasingly Moving Online
When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months …
The Benefits of Taking a Holistic Approach to Mobile User Acquisition and Re-targeting
In the mobile app world, marketers spend just a fraction of their budgets on re-targeting. Over the next year, that …
In a Mobile World, Ad-supported Video Must Innovate to Survive
For decades, television has thrived on the basis of the following bargain: free content in exchange for watching advertisements. Today, …
Everything You Need To Know About Marketing Automation and CRMs
Recently someone asked me what makes a good marketer. I thought for a while and replied, “A good marketer is …
Brands that Realize the Potential of Augmented Reality
I remember when the thought of Augmented Reality seemed like a pipe dream — something we thought could only be …
The Ultimate List of Sales Automation Tools
Have sales left you feeling overwhelmed and burned out? It used to seem so simple. Now there are hundreds of …
The Asian Financial Services Industry Needs a Customer Data Platform
Customers in the financial services industry want personalized experiences. They, in fact, expect and demand them from their service providers. …
The Pitfalls of Being a Data Hoarder (And the Steps to Recovery)
By now, marketing teams understand that prospects want a personalized experience. They expect their interactions with a brand to be …
It’s Time To Find Your Company’s Voice
Are you ready for the voice revolution? Gartner predicts that by 2020, 30 percent of web browsing will be done without a …
SEO for Startups: How to Grow Your Organic Traffic in Six Months
You’ve taken your startup off the ground and maybe even have a small team. Search engine optimization for your website …
Google+ Is Dead, Long Live Google My Business
Google+, Google’s own social media platform which launched in 2011, is to shut down in April 2019 after a new …
AI Must Support Customer Experience Outcomes, Not Just Processes
Artificial Intelligence (AI), Machine Learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance …
Three Ways Context Helps to Cut Through the Mobile “Noise”
Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …
Five Trends That Will Shape the Influencer Marketing Industry in 2019
Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a …
Brand-Building in a Highly Competitive Industry
Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention the …