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Many B2B marketers struggle to close the gap between sales and marketing while maxing out their budgets and still not achieving meaningful results. With shifting buying behaviors, marketers can no longer rely on their old standby…
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Hybrid is the future of B2B events. It’s easy to see why. This format offers both virtual and in-person experiences.  Although we can’t wait to get back to meeting in-person, the benefits of virtual events are tough to ignore.…
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Thanks to the Internet, we now live in a world of seemingly endless choice. There are, for example, over 300 providers of SaaS collaboration software, according to G2. Even the tiniest, most niche corner of the Internet finds itself with…
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There's a tipping point when you're growing a business. This is when a small, 5-10 employee company begins to scale up, increasing its headcount, and reaches a pivotal moment in its trajectory. Harness the right tools, and the company’s…
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Pixels are finally dead, killed by Apple at WWDC last month. Digital marketing turned customer data collection up to 11. Like many finer things in life, marketers didn’t fully appreciate access to this data until it was revoked. In a big…
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We’ve recently evaluated over $150,000,000 in spend and over 1m creatives and have found that 85-95% of Facebook Ads fail. This means you only have a 5-15% chance a new creative outperforms the best asset in your portfolio. And, if a new…
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The digital marketing industry has faced a number of drastic changes over the last few years. From the introduction of new regulations such as CCPA and GDPR as a result of increased concerns over consumer data privacy, to the death of the…
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As brand stewards, marketers have a vested interest in how their companies are represented. They are given budgets – significant ones, in some cases – to tell their company stories in  engaging ways. The goal, of course, is to resonate with…
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Entertainment and pop culture have always captured our imaginations with possibilities of how technology will unfold in our distant future. Some of those wild "predictions" may never come to pass—for example, will we ever have warp drive or…
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Branded content campaigns are regarded as one of the more effective ways to cut through, with the hope of enjoying a halo effect in their chosen environment. Given the relatively bigger budgets, marketeers understandably want to know how…
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As marketers gain unprecedented access to consumers, consumers are also tasked with sifting through unparalleled sources of information. Between poorly executed April Fool’s pranks, to genuinely creative campaigns, to consumer created…
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The rise of gaming in our culture has skyrocketed in the last 30 years as technology has rapidly advanced from classic Nintendo and Sega consoles to mind-bending VR, eSports, and next-gen systems. Forecasted to become a $300 billion dollar…
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Bart Dabrowski, Creative Director, Inskin Media on the need for creative versatility and formats which empower designers _____ Google’s decisions frequently lead to panic given the search giant’s dominance in online activity today, yet…
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It won’t be long now before third-party cookies come to an end, but that doesn't necessarily mean the end of audience targeting or tracking. There have been several privacy-first initiatives proposed by members of the industry. In this…
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Multichannel digital marketing (MDM) is a necessity for the modern marketer. With enhanced access to information, today’s consumers are intelligent and diversified. MDM is an expression of the understanding of where your target market is…
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Silicon Valley venture capitalists are legendary for backing some of the most successful technology companies the world has seen. But does every tech entrepreneur with an innovative new idea have the same access to this source of funding?…
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The two most vital characteristics in brand building are authenticity and integrity—you need to be who you are and you need to stay true to your moral compass. The key to developing an authentic public brand is both consistency and acting…
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Every marketer has been faced with a moment of uncertainty in their career. It’s the type of tipping point where they question whether they’ve made the correct decision or have gone too far outside the lines. These moments can be defining…
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For the better part of the last two decades, anytime that you have wanted to find a video somewhere on the internet, you’ve likely found yourself searching for it on one of two platforms: Google or YouTube. Despite the former now owning the…
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Tens of millions of individuals in the UK have now been vaccinated, lockdown restrictions have begun to ease and we are are hopeful to see the inside of our offices on a regular basis once again. Yet, if we skip ahead to a year’s or indeed…
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