Guest author

Tens of millions of individuals in the UK have now been vaccinated, lockdown restrictions have begun to ease and we are are hopeful to see the inside of our offices on a regular basis once again. Yet, if we skip ahead to a year’s or indeed…
Read More...

Talkwalker’s latest research report, in partnership with Trustpilot, shows the growing importance of customer-centricity and conversational intelligence for brands. Findings revealed that for brands to boost the marketing ROI,  data-driven…
Read More...

Brand evolution in today’s digital landscape commands rapid upskilling and the pooling of talent from several resources both internal and external. To stay agile, a proactive CMO needs to strategize that mix in a way that maximizes…
Read More...

There’s gap between understanding your customers’ actual service experience and the experience you believe your customers are having. Understanding why this is disconnect is happening, the consequences it has for your business, and how you…
Read More...

Visuals have become the lifeblood of content marketing. Users don’t want to read blocks of text. Instead, they’re far more engaged by a well-placed marketing infographic. While marketers have considered infographics, and the visual…
Read More...

“I know these unprecedented times are crazy, but we should hop on a call!” The global pandemic wiped out the pre-Covid world of a typical seller. Coffee dates, office drop-bys, after-work drinks, national conferences – every typical face…
Read More...

IAB Europe predicted that 2020 would be the year adtech turned the corner on regulator perceptions of digital advertising, delivering on the GDPR’s promise to provide transparency and control to users about the processing of their personal…
Read More...

It is quite likely that you’ve spent a lot of time online glued to a device over the past year, and that is perfectly understandable. Many of us have turned to technology to cope with the isolation caused by the COVID-19 pandemic, leading…
Read More...

Today’s marketing pros know better than anyone that compelling consumer experiences are increasingly multi-channel. It’s not just about sending an offer via email or text; marketing spans every point of engagement, including offline…
Read More...

So often I hear from marketing leaders who say that they have more leads than ever before, and yet they continue to struggle with actually converting those leads into pipeline and revenue. This is all the more-so given customer behavior…
Read More...

Despite the rapid growth of social media and technologies, email remains one of the most effective marketing channels. According to a research conducted by the Direct Marketing Association and Demand Metric, email has a median ROI of…
Read More...

Have sales left you feeling overwhelmed and burned out? It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention. The world of sales is moving…
Read More...

We are republishing some of our top Marketing Technology and Sales Automation blogs this month. Check out some of our best articles, interviews, and videos. Subscribe to our LinkedIn and Twitter pages for the latest news, updates, and…
Read More...

The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns in recent years. As more and more people aim to make a living via product promotion, and fake users like…
Read More...

As chatbots become increasingly more developed, and the demand for instant online customer service continues to rise, the debate about whether we should be using chatbots in business is creating divided opinions. The truth is, there is a…
Read More...

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world? While the industry saw many changes take place, there were some that I found…
Read More...

When it comes to really engaging customers, personalization and customization are the current buzzwords. But how can you personalize marketing content if you have tens of thousands of customers and contacts? Automation. Today’s…
Read More...

53% of mobile site visitors leave a page that takes longer than three seconds to load (according to Google). According to a 2017 Akamai study, even a 100-millisecond delay in website load time can hurt conversion rates by 7 percent. For a…
Read More...

Professional Service Organizations (PSOs) revolve around people. They’re always on the lookout for new tools to help employees perform at their best, more efficient processes to simplify work, and ways to enhance profitability so a business…
Read More...

When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months on, and it has certainly changed the face of how brands access, handle and store their…
Read More...