Guest Authors

You know when you hear those pharmaceutical commercials for drugs with potential side effects that sound worse than the diseases they are trying to cure? Sometimes the fight against ad fraud is reminiscent of that. Digital ad fraud is a…
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With the kids back in school and summer behind us, it can only mean one thing—time to start planning for the holidays! “Wait! But the leaves only just started to change?” you might be thinking. I know, it seems early. But an early start can…
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When asked to think of an individual making a living off the sales profession, many people still imagine a man in a suit hitting the streets, demoing products and charming customers. But this is no longer the case--the modern salesperson…
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Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the…
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As sales and marketing strategies are increasingly driven by machine learning and AI, executives in these areas should be looking for the best ways to source data for applications leveraging this technology. One such solution is…
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Social media is more pervasive than ever and poised for further evolution. It has been reborn over the course of the past few years as a hyperfocused business tool– more targeted, simpler to use, and possibly more effective than before.…
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Consumers are spending more time on digital devices than they spend time on all traditional media channels combined. Marketers who are trying to stay in front of these consumers are increasing spend in digital media channels such as…
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As a martech enthusiast, I can vouch that there are hardly any marketers or sales professionals today, who are not incorporating artificial intelligence in some way. 91% of companies with world-leading brand recognition and high levels…
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How to find the right AI platform for B2B marketing and sales success A report by technology research firm Nucleus Research provides compelling new evidence of the power of Artificial Intelligence (AI)-assisted marketing. The study…
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When looking through the history of consumerism, there is one thing that remains clear to publishers of all sizes – today’s consumer is drastically different than those from five years ago. Gone are the days when publishers could mass…
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The holiday season can be one of the busiest times of the year. Being prepared for upcoming holiday digital advertising campaigns, and doing so early, can help brands and agencies capture the increased revenue opportunities that the season…
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One of VR’s most unique features is its ability to allow people to experience something which is either a long way from them, or too complex or expensive to easily replicate in real life. With that in mind, nowhere does VR shine more than…
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Founders Jessy & Morgan Team Up To Boost Advocacy Among Women In The Influencer Industry Last week, we sat down with President and Vice President of W.I.I.M., Jessy Grossman and Morgan Kaye to get their take on the influencer industry,…
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Since PowerPoint launched 20 years ago, presentations, have basically remained the same. Yes, the aesthetics and features have improved; but the concept – create a presentation with a defined set of slides in a linear order and deliver the…
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The recent mobile device launch of the Galaxy Note 8 and Apple’s software update of the iOS 11 for iPhones and iPads have mobile users excited to see what features will benefit them in their tech-savvy lifestyles. As these new tech devices…
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Consumers are constantly plugged into the Internet,and today, this activity is mobile-centric. From live-tweeting TV shows and games to sharing pictures of a trip, reading the news on the way to work or school, playing games on phones and…
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Chatter on social media began to increase in the hours leading up to the red carpet shows, with a peak of more than 330,000 social posts made between 10 and 11 p.m., according to international social media analytics firm Talkwalker. A total…
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If you think you’re drowning in data now, just wait. The pool is about to get a lot deeper. The much anticipated Internet of Things is here and it’s growing at a head spinning rate. The telecommunications experts at Ericcson are…
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According to Ensighten, 62% of marketers say they often feel overwhelmed by the sheer volume of information that’s coming at them from all directions. On the flip side, segmented and targeted emails generate 58% of all revenue (Direct…
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There’s a lot to be done ahead of May when it comes to GDPR. The risk of not complying with GDPR is real and could lead to fines for companies of up to €20 million or 4% of global annual turnover. So what does it mean for the marketing…
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