Trending Social Analytics: Emmy Awards Draw 1.9 Million Social Posts

talkwalker LogoChatter on social media began to increase in the hours leading up to the red carpet shows, with a peak of more than 330,000 social posts made between 10 and 11 p.m., according to international social media analytics firm Talkwalker. A total of 1.9 million Emmy-related posts appeared over the past 24 hours.

“Big Little Lies” and “The Handmaid’s Tale” were the biggest winners at last night’s Emmy Awards, but social media blew up all night long thanks to Sean Spicer, Hillary Clinton and Donald Glover.

There was no bigger surprise than when Sean Spicer showed up.  And this tweet from Buzzfeed’s Spencer Altman captured the moment perfectly.

Diversity was a theme throughout the night and this Instagram from Worldstar Hip Hop celebrating Donald Glover was among the top trending social posts for the whole night, with nearly 200,000 likes.

As it was a night to celebrate celebrities, the top trending celebrity for the night was Glover, with more than 96,000 mentions.

But one trending name who wasn’t an Emmy winner or nominee was Hillary Clinton.  This Tweet from @SarahLerner garnered 15,000 reTweets and 38,000 likes.

While the top hashtags were the obvious #Emmys (1.26 million mentions), #Emmys2017 (175,000) and #Emmy (120,000), the top five trending winners were #BigLittleLies (37,900), #StrangerThings (15,400), #TheHandmaidsTale (14,600),  #Insecure (12,400) and #ThisisUs (12,100).

Ending the night as the fifth top trending hashtag was #DCPublicSchools with 24,237 mentions after “Last Week Tonight” host John Oliver said in his acceptance speech: “Like Dave Chappelle, I would like to unexpectedly thank D.C. public schools, because I think it would be great if it started trending on Twitter for no reason tonight whatsoever.”

As it was a night to celebrate celebrities, the top trending celebrity for the night was Glover, with more than 96,000 mentions.  And before the show even started, social media was lighting up as well.

Actor Kumail Nanjiani perhaps told the greatest truth in this trending Tweet that had more than 17,000 likes before the red carpet shows started.

And just before the Emmy red carpet shows began, a new hashtag #BoycottEmmys began trending with posts like this one from @FriendlyJan.  However, this hashtag did not finish among the top 25 by the end of the night.

Wheel of Fortune host Pat Sajak jumped into the political fray with this Tweet that was trending as the broadcast was about to begin.


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