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Despite the rapid growth of social media and technologies, email remains one of the most effective marketing channels. According to a research conducted by the Direct Marketing Association and Demand Metric, email has a median ROI of…
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We are republishing some of our top Marketing Technology and Sales Automation blogs this month. Check out some of our best articles, interviews, and videos. Subscribe to our LinkedIn and Twitter pages for the latest news, updates, and…
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Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see…
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Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start entertaining them. Something along the lines of getting back home from work while cursing your car dealer and, suddenly, your…
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Consumers aren’t the only ones to benefit from holiday sales; small business owners can find plenty of Black Friday deals this holiday season on business products. Whether you’re in the market for a new POS system, a great deal on a…
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The voice assistants are coming and there is nothing you can do about it. Trust me, the genie is out of the bottle and it is never going back. Voice will bring a totally new way for users to shop and discover — one that is instant and…
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We looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take place in our own backyard, but we also had a shiny new product – the recently launched free influencer…
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Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the stage for marketers and brands to showcase their products, tapping into the format of choice for today’s…
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Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load…
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Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results of an election, the passing of an iconic celebrity, or even the outcome of The World Cup. For marketers, the year’s defining moment…
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Marketers agree that understanding customer need is key to any business. Forming that understanding however can involve scrambling in the dark for insights on audiences. As companies build increasingly unwieldy datasets, the access to…
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Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many B2B marketers still rely on gutfeel and hindsight over knowledge and insight. We’ve found that many brands are…
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Digital platforms have transformed how we communicate. From the introduction of email to the new social media apps that pop up every day, communications platforms have created big opportunities for marketers to find and reach customers…
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Trish Bertuzzi from the Bridge Group once told me, “a great marriage begins with the first date, and a quality sales process originates with the discovery call.” A discovery call is a two-way call for the prospect to understand…
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Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article after article talking about social selling, the importance of omnichannel commerce, the value of influencer marketing…
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Understand what matters to your customers – and show you care Authenticity in marketing. Illusion or reality? I am encouraged that companies are inching closer to creating bonafide, meaningful connections, and interactions with their…
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On Monday, July 17 (or Prime Day, depending on who you ask) Amazon’s stock hit a new all-time high, making Jeff Bezos the richest man in the world worth more than $150 billion. This is certainly significant, but not entirely surprising…
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Let’s face it, our industry is going through a major transformation. While progress is being made for women in the workplace, this is go time- not time to rest on our laurels, and be satisfied with our achievements.  Lean In, #TimesUp and…
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It’s no secret that digital experiences are what drive today’s consumer forward, and companies that don’t operate digitally are severely limiting their chances of maintaining a positive brand reputation. Not only are customers demanding…
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Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, many brands, companies and small businesses have struggled to adapt. It’s left them with one…
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