It’s no secret that digital experiences are what drive today’s consumer forward, and companies that don’t operate digitally are severely …
It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success
Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, …
5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers
The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry …
Verizon Is Leading Through Diversity And Inclusion
Inclusion and diversity are two of the industry’s top concerns and a focus of this year’s Women Now Master Class, …
Why RCS Could Sound the Death Toll for Mobile Apps
In the age of the 24/7 consumer, the smartphone has become an essential tool, enabling us to achieve an ever-expanding …
The End of Brand Demolition
Imagine a world where it’s considered okay for salespeople to follow customers out of a store and trail them from …
To Become a Tech Titan, You’ve Got to Build a Tribe
Marketing is the science of emotional connections. As the great Al Ries and Jack Trout famously said, the marketing battle …
Top Tips For Tackling Software Translation
If you’re working for a B2B technology provider, you will probably find translation to be a tricky topic. After all, …
Five Instagram Tips Every Real Estate Agent Should Know
The real estate marketing landscape has undergone a dramatic change in recent years. No longer are billboards, benches, and colorful …
The Year of Advanced TV: Leveraging Data in New Ways
In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for …
Taking Control of Performance Marketing Data
Traditional performance marketing involves sharing the responsibility for lead generation with companies outside your organization (e.g. distributors, resellers, agents, and …
How AI Can Be Used To Shape Your Customer Experience
AI is driving change in the contact center industry, making it a more accessible, friendly place for a customer. AI …
The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity
Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video …
A 6-Step Plan to Ensuring Account-Based Marketing Success
It’s not so hard to imagine a future with near 100 percent adoption of Account-Based Marketing (ABM). According to a recent …
Is Your Marketing Operations Team Leading the Customer Journey?
Mapping and operationalizing the customer journey are critical activities for today’s B2B marketer. As more companies turn away from product-centric …
How to Leverage Partnerships and Martech to Win in China
China is a tough market for Western brands to crack. But with Chinese ecommerce sales surpassing $1.1 trillion in 2017 …
The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of Change
With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers …
Activating Customer Data with AI-Based Technologies in Business
To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to …
For Retailers, the Time for Digital Migration Is Now
Technology has taken the world by storm and changed the way we do business. Businesses need to adapt to new …
Implementing Multi-Touch Attribution: 7 Best Practices
The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage …