guest post Archives — MarTechSeries

Guest Authors

Buy versus Build: What Should You Really Do with Tech Stack?

Should I build or buy? That is the common question we hear, at TangoCode, from clients and prospects alike in the

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Veronica Buitron2 days agoMay 24, 2018 0 72

Analytics, Guest Authors

How The Next Generation of Affiliate Marketing is Driving the Digital Future

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some

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Robert Glazer2 days agoMay 25, 2018 0 255

AI/ML, Guest Authors, Intelligent Assistants

The Future of Artificial Intelligence: Is Your Job Under Threat?

Since the dawn of machinery and the first flickerings of computer technology, humanity has been obsessed with the idea of

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Lucia Widdop3 days agoMay 23, 2018 0 211

Guest Authors, Intelligent Assistants

Chatbots are the new HR Managers

Chatbots will continue to transform virtually every business function from marketing to sales to customer support. One of the other

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Beerud Sheth3 days agoMay 23, 2018 0 148

Guest Authors, Sales & Marketing

Rise of the Revenue Analyst in Marketing Operations

Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy,

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Debbie Qaqish4 days agoMay 22, 2018 0 138

B2B Brands Direct-To-Consumer Disruption

Content, Guest Authors

Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption

Direct-to-consumer (DTC) brands can conjure up images of sleek and sexy products, inspirational content creators, and visually stunning social media

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Emily Hamilton5 days agoMay 21, 2018 0 294

Guest Authors, Influencer Marketing, Social

Real-life Food Photography Drives Marketing

Better phone cameras and the popularity of social platforms like Facebook and Instagram mean we all have unprecedented access to

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Nora SnoddyMay 19, 2018, 5:00 pmMay 18, 2018 0 278

Audience Data, Data Management Platforms, Guest Authors

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

Unstructured data, simply stated in advertising terms, is any piece of information or behavioral signal collected in its simplest form.

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James MooreMay 18, 2018, 6:30 pmMay 18, 2018 0 380

Customer Experience Management, Guest Authors

3 Pivots Marketers Need to Make to Improve Marketing Performance

From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands

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Thom GruhlerMay 16, 2018, 6:43 pmMay 16, 2018 0 420

AI/ML, Analytics, Guest Authors

The ‘Fearless Marketer’ Captures The Essence of the Marketo Nation Summit 2018

Another Marketo Nation Summit 2018 has come to pass, and what a spectacular event it was! Themed “The Fearless Marketer”,

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Caitlin CulbertMay 15, 2018, 8:52 pmMay 15, 2018 0 725

Guest Authors

How Brands and Agencies are Affected by GDPR

While the future of data collection seems blurred, one thing that is certain is that the General Data Protection Regulation

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Ari SaposhMay 12, 2018, 4:00 pmMay 11, 2018 0 306

Guest Authors

MarTech West 2018 – Insights, Intelligence and Instincts

A few weeks back I was fortunate enough to attend MarTech West in San Jose, California. MarTech is a tech

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Sara GonzalezMay 11, 2018, 9:04 pmMay 11, 2018 0 165

Guest Authors

Is A/B Testing Dead?

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot

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Gil AlloucheMay 10, 2018, 6:30 pmMay 10, 2018 0 662

Guest Authors, Privacy and Regulations

What Does GDPR Mean For Martech?

Regulation has a habit of rewarding innovators and punishing the complacent. The new General Data Protection Regulations (GDPR) are no

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Damian RyanMay 10, 2018, 5:24 pmMay 10, 2018 0 492

Guest Authors

What’s Old is New Again, Thanks to More Sophisticated Data

The evolution of digital devices and channels is rapidly changing the media landscape. With a deluge of new options available

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Zachary ClaisseMay 9, 2018, 7:30 pmMay 10, 2018 0 567

AI/ML, Guest Authors

What Pixar Can Teach Us About AI & Machine Learning

2018 is supposed to be a breakout year for AI and Machine Learning. Companies will finally gather their data,

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Andres AngelaniMay 9, 2018, 6:02 pmMay 9, 2018 0 688

Guest Authors

How to Evoke ‘Analog’ Emotions Using Digital Technology

Like most things these days, marketing is both an art and a science. With the rise of modern technology, though,

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Edwin PhilogeneMay 8, 2018, 7:30 pmMay 8, 2018 0 499

Guest Authors

How to Get the Attention Economy to Really Notice You

When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending

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Shachar OrrenMay 8, 2018, 5:30 pmMay 8, 2018 0 300

Guest Authors, Video Marketing

6 Steps To Creating A Video Marketing Strategy That Works

Video creation has long been for big brands and companies with a massive budget. But now every entrepreneur and small

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Hila NissimMay 7, 2018, 7:30 pmMay 8, 2018 1 3187

Guest Authors

How Can Your Team Avoid Marketing App Overload?

Most mobile and web applications were developed to make the lives of marketing teams easier. The cruel irony of the

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Albizu GarciaMay 7, 2018, 5:16 pmMay 7, 2018 0 345

Interview with Sara Gonzalez, Chief Marketing Officer, Simple

Interview with Ken Leren, Founder, Tech Essence

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

Interview with Daina Middleton, CEO, Ansira

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

Fireside Chat with John Sampogna

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Defusing GDPR Landmines Before It’s Too Late

4 Classic Real Estate Marketing Tactics Reimagined for Social Media

Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

GDPR is the Best Thing to Happen to Personalization

Buy versus Build: What Should You Really Do with Tech Stack?

GDPR Roadmap: Inception to 25 May 2018

GDPR is Coming: Monetate Names Dave Swarthout as Data Protection Officer

Five Disruptive Trends in Social Media Marketing Strategies

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

Adobe Set to Acquire Magento Commerce for $1.68 Billion

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