Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and …
Black Friday Deals Are Not Just For Consumers
Consumers aren’t the only ones to benefit from holiday sales; small business owners can find plenty of Black Friday deals …
Is Voice Commerce the Demise of the Screen?
The voice assistants are coming and there is nothing you can do about it. Trust me, the genie is out …
What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer
We looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take …
IGTV: A Window into the World of Instagram’s Mobile Users
Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the …
Have We Lost Sight of Viewability?
Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what …
The New Rules: Establishing Consumer Trust in a Post-GDPR World
Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results …
Emotional vs Distress Purchases – Tapping into Customer Response
Marketers agree that understanding customer need is key to any business. Forming that understanding however can involve scrambling in the …
Six Ways You Should Be Using Market Intelligence
Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many …
Three Trends Shaping the Messaging Space – and What They Mean for Marketers
Digital platforms have transformed how we communicate. From the introduction of email to the new social media apps that pop …
What 500,000 Sales Calls Reveal About How Sales Reps Should Ask Questions
Trish Bertuzzi from the Bridge Group once told me, “a great marriage begins with the first date, and a quality …
B2B Brands, Stop Trying to Make B2C Happen
Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article …
The Secret to True Brand Authenticity
Understand what matters to your customers – and show you care Authenticity in marketing. Illusion or reality? I am encouraged …
Using B2C Tactics to Achieve B2B Ecommerce Success
On Monday, July 17 (or Prime Day, depending on who you ask) Amazon’s stock hit a new all-time high, making …
How America’s Top Marketers Are Making Progress on the Advancement of Women
Let’s face it, our industry is going through a major transformation. While progress is being made for women in the …
Get on Board with Personalization: How Two Luxury Cruises Improved Digital Customer Experiences
It’s no secret that digital experiences are what drive today’s consumer forward, and companies that don’t operate digitally are severely …
It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success
Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, …
5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers
The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry …
Verizon Is Leading Through Diversity And Inclusion
Inclusion and diversity are two of the industry’s top concerns and a focus of this year’s Women Now Master Class, …
Why RCS Could Sound the Death Toll for Mobile Apps
In the age of the 24/7 consumer, the smartphone has become an essential tool, enabling us to achieve an ever-expanding …