Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what …

Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what …
Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results …
Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and …