Author

Greg Sobiech

Greg founded Delve over 7 years ago to help clients make sense of their data to execute efficient media buying. With nearly two decades of experience in digital marketing Greg understands how to deliver high ROI for his clients through programmatic media buying with a unique analytics approach. Prior to founding Delve Greg has also held senior marketing positions at Digitas, Bath & Body Works, Community Connect and ooVoo. He holds a B.A. in Economics from Clark University.

Guest Authors

Have We Lost Sight of Viewability?

Greg Sobiech Sep 17, 2018 0

Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load…
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Guest Authors

The New Rules: Establishing Consumer Trust in a Post-GDPR World

Greg Sobiech Sep 12, 2018 0

Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results of an election, the passing of an iconic celebrity, or even the outcome of The World Cup. For marketers, the year’s defining moment…
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Guest Authors

Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s…

Greg Sobiech Aug 8, 2018 2

Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands -- DoubleClick and Google Analytics -- into what it now calls the Google Marketing Platform (GMP). The move is a sign of how…
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