Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what …
The New Rules: Establishing Consumer Trust in a Post-GDPR World
Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results …
Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)
Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and …