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What Does GDPR Mean For Martech?

Regulation has a habit of rewarding innovators and punishing the complacent. The new General Data Protection Regulations (GDPR) are no different. And this is a real opportunity for Martech broadly. Just as the Clean Air Act provided stimulus for the creators of catalytic converters, GDPR signals the beginning of a more responsible future relationship between brands and consumers. In advertising and marketing terms, we have seen some rather limp attempts to be good: cookie law being one recent example. But recent…