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How Artificial Intelligence Supports Inclusive Hiring Across Marketing, Sales and Tech

Are the days of the traditional job search – resumes, phone calls, in-person interviews, and handwritten “thank you” notes – over? Like many business practices over the past year, the job search and hiring process have been disrupted. While some aspects, especially for the candidate, may never change, much of how we match the right candidate to the right role is progressing – and that is a good thing. In a recent academic study, 36% of Asian and African American students between the ages of 18 and 25 said that they have…

How to Make Your Inter-Team Communications Work For A Digital, Diverse, Distributed World

In 2020, the world of work changed overnight; all at once, companies were implementing more digital systems in an extremely short timeframe, and transforming into hybrid or completely remote workforces.Now that much of the dust has settled from this first overhaul, business leaders are realizing that many of these changes are here to stay – for good. While there are numerous efficiency gains that come with a hybrid work environment, there are challenges, too. With employee communications now inherently needing to be digital,…

6 Technologies that Saw the Biggest Demand Growth in 2020

Companies and business, in general, changed dramatically worldwide in 2020. The COVID-19 pandemic forced companies to react and adapt to our new world nearly overnight. In turn, businesses had to adopt new technologies to accommodate newly remote workers. Technology providers rushed to make their offerings more virtual-friendly, or create new technologies altogether. Marketing Technology News: How to Start Creating the Change Advertising Needs HR and other departments had to solve many technology-related issues in…

What Does GDPR Mean For Martech?

Regulation has a habit of rewarding innovators and punishing the complacent. The new General Data Protection Regulations (GDPR) are no different. And this is a real opportunity for Martech broadly. Just as the Clean Air Act provided stimulus for the creators of catalytic converters, GDPR signals the beginning of a more responsible future relationship between brands and consumers. In advertising and marketing terms, we have seen some rather limp attempts to be good: cookie law being one recent example. But recent…